Sourcing infrastructure
Find, evaluate, and compare a broader set of providers and operating models to fit your needs.
Experience brought in. Perspective earned across the market.
ArenaCX combines senior operating experience with a perspective built by working across providers, geographies, technologies, commercial structures, and customer-operations problems. The result is a company designed to help customers see more options, choose what fits, and put the solution to work.
Customer operations increasingly draw on a more diverse set of providers, technologies, commercial models, and delivery approaches. More choice creates opportunity — and complexity. ArenaCX helps lead that complexity with real operating experience, an outside-in view, and a focus on what works in practice.
The work starts with the customer need, then uses the number and type of providers, technologies, and operating approaches the work actually calls for.
Find, evaluate, and compare a broader set of providers and operating models to fit your needs.
Apply the right commercial structure for your goals, operating model, and risk profile.
Coordinate providers, partners, and timelines to see the solution work in practice.
Most operators spend much of their careers inside one company, one provider, or one operating approach. ArenaCX has spent its operating history comparing alternatives across a broad cross-section of the customer-operations market.
That repeated exposure creates pattern recognition: how different providers approach similar problems, where particular geographies or workforce models fit, how commercial structures change the answer, and when a straightforward provider choice is better than a more complex design.
ArenaCX can bring senior operating, sourcing, commercial, solution, technology, and program-management judgment into how customer-operations solutions are designed and executed.
Real-world operator perspective on what works in practice.
Structured, objective evaluation across a broader market.
The right mix of talent, delivery models, and skills for the work.
Fit-for-purpose agreement models and terms.
Coordination and governance to help keep plans on track.

CEO / President
Alan brings more than 25 years of experience in global operations, customer operations, technology, entrepreneurship, and business strategy, working with companies large and small across markets around the world. He has led the design, management, and optimization of customer-experience operations and has received industry recognition for his work in CX. Alan earned his MBA from Duke University’s Fuqua School of Business, where he graduated as a Fuqua Scholar.

COO
Terry brings more than a decade of leadership experience across organizations of different sizes and industries, with particular strength in complex operations, commercial relationships, and decision-making. Earlier in his career, he was recruited out of business school to help negotiate contracts as part of BP’s Incident Response Team during the 2010 Deepwater Horizon response. His academic background in Mathematics and Economics informs a highly analytical approach to solving complex operating challenges and building productive, win-win partnerships.
ArenaCX considers impact alongside operating, commercial, geographic, and capacity priorities. Impact is another dimension of a sound sourcing decision — not a substitute for operating fit.
Diverse operating ownership as one dimension of a sourcing decision.
Where the work is delivered, and what that means for the communities involved.
Jobs and career pathways created by the work.
Support for economic opportunity and community impact.
Understand what you are trying to accomplish.
Look across the market with an objective, structured approach.
Design solutions to match how work actually gets done.
Support execution, coordination, and course corrections where it adds value.
The customer decides which providers, technologies, and operating approaches to use.
A more usable market. A more valuable tomorrow.
Tell us what you are trying to accomplish. ArenaCX can help determine whether to source, deliver, or create a tailored program model that fits.